Thank You for Arguing by Jay Heinrichs PDF


Thank You For Arguing.pdf

By: Jay Heinrichs
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*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.


“JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.”

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“A few years back I discovered Jay Heinrichs through an online article. After reading the article, I quickly purchased the Kindle version of the original “Thank You for Arguing.”

The original was thoroughly entertaining, and I learned so much from it that I decided we needed to include rhetoric and logic in our high school homeschool curriculum. This summer I purchased a logic curriculum designed for homeschoolers, but was highly disappointed with it. It was so terrible, in fact, I couldn’t even bring myself to resell it or give it away. I was tempted to burn it lest someone else get their hands on it.

At this point I decided to return to the book which inspired this addition to our homeschool curriculum and was pleasantly surprised to learn that there was a new edition filled with new chapters, more examples, and an “Argument Lab” where you can practice what you’ve learned – perfect for homeschoolers!

I got a physical copy of the book this time and was excited to learn that there is a complimentary website ( where there are online quizzes and additional resources for educators. This book is an excellent addition to any homeschool library.” Amazon Review

“In a previous life I was an academic, where my training was as a classicist and student of ancient rhetoric, particularly in the speeches of Cicero and Demosthenes. My hobbies make me an avid follower of political rhetoric and debates. My professional life places me as a practitioner of modern business rhetoric, where I help a leading professional services firm to tailor our messages for prospective clients and win new business. Wearing all three hats at once, let me confess: Jay Heinrichs has written the book I wished I had been able to write before him. For several years, I have recommended it constantly, to friends, to employees, to colleagues in business, and to students visiting from my alma mater. _Thank You For Arguing_ is without doubt the most accessible introduction to millenia’s worth of accumulated wisdom about persuasion. What’s more, it’s wildly entertaining. Jay writes with an engaging voice, self-deprecating humor, clear examples, modern and ancient parallels, and practical tips. For those of us who are green with envy about what Jay achieved, the news gets worse. There was always the chance that the 1st edition would age, its examples become stale, its few soft spots remain unaddressed (aliquando bonus dormitat Homerus), the book fall from use, and something newer and better would be required. But now Jay has written a 2nd edition, a substantial revision that addresses comments and corrections from readers and rhetoricians through the years, updates cultural and political examples, covers further topics not found in the first edition, and most significantly, provides an “argument lab” (in the Appendix and in an online tool) that lets you practice and play with the concepts in the book. So, for a good long time to come, _Thank You for Arguing_ should be the standard. It belongs on the bookshelf of every student in a university rhetoric survey course, every speechwriter and political strategist, and every business writer and salesperson. Buy it, give it to your kids, your representatives, your marketing team, your preacher – anyone who cares about convincing other human beings. Envy aside, congratulations to Jay on a fantastic 2nd edition! It’s well worth every cent.” Amazon Review

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